Research Methods and Techniques in Public Relations and Advertising

 Taschenbuch
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9783631718766
Einband:
Taschenbuch
Erscheinungsdatum:
24.05.2017
Seiten:
223
Autor:
Bayram Aydin
Gewicht:
299 g
Format:
208x148x17 mm
Sprache:
Englisch
Beschreibung:

Research methods - research techniques - public relations and advertising - netnography - experiment - case analysis - discourse analysis - Delphi method - focus group research - survey - quantitative researches - grounded theory - fear appeal - online communities - crisis communication - political advertisement - social movement.
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.