Advertising and Promotional Culture: Case Histories

 Taschenbuch
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9781137026231
Einband:
Taschenbuch
Erscheinungsdatum:
31.01.2018
Seiten:
266
Autor:
P. David Marshall
Gewicht:
445 g
Format:
236x157x17 mm
Sprache:
Englisch
Beschreibung:

Undergraduate and postgraduate students of Advertising and Public Relations; undergraduate and postgraduate students of Media, Communication and Cultural Studies; undergaduate and postgraduate students of History
Introduction: The Strange Cases of Advertising.- 1. From Production to Consumption: The Rise of Patent Medicines.- 2. Building Consumer Culture: The Department Store and Mail Order Catalogue.- 3. Formation of The Advertising Industry: Camel Cigarettes and Marketing Controversial Products.- 4. Traditional and Ambient Advertising: Targeting Children Through Cereal.- 5. Volkswagen and the Creative Revolution.- 6. The Meaning of Design and Design of Meaning: The IKEA Experience.- 7. Globalization and Advertising: The Case of Nike.- 8. Advertising and Politics: Selling Presidents as Soap.- 9. The Institutionalization of Branding and Branding of Self.- 10. Advertising and Social Action: Dove and Real Beauty.- 11. The Prosumer in Consumer Culture: YouTube and Annoying Orange.- Conclusion.
Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.