BRICs and Beyond
-0 %

BRICs and Beyond

Executive Lessons on Emerging Markets
 Buch
Sofort lieferbar | Lieferzeit:3-5 Tage I

Unser bisheriger Preis:ORGPRICE: 37,00 €

Jetzt 36,89 €*

Alle Preise inkl. MwSt. | zzgl. Versand
ISBN-13:
9781119962694
Einband:
Buch
Erscheinungsdatum:
01.07.2012
Seiten:
302
Autor:
Stephanie Jones
Gewicht:
584 g
Format:
243x164x30 mm
Sprache:
Englisch
Beschreibung:

BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too.