Autor: Gabriele Suder
ISBN-13: 9780857020857
Einband: Taschenbuch
Seiten: 452
Gewicht: 827 g
Format: 236x187x30 mm
Sprache: Englisch
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Fully revised and updated to take into account recent developments in the EU the book draws a stronger link between the new business environment and the real business implications facing companies operating in Europe and globally.
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Introduction: The New European Business Environment
PART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADES
Landmarks of European Integration, or How History and Politics Shape the Business Environment
Enlargement and the Theories of Integration
Institutional Players: How the Rules and Agendas of the European Business Environment are Set
PART TWO: BUSINESS EUROPEANIZATION
The Europeanization of a Business Environment
The Europeanization of Business Management
PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT
European Economics, Finance and Funding
Marketing in Europe
Lobbying the Playing Field
Competing Internationally
PART FOUR: CORPORATE CASE STUDIES
Airbus: A Catalyst of European Integration
Investment Consulting in Eastern Europe with Excedea
The Expansion into Europe of Multi-Latinas: A New Breed of Competitors
The European Market for Schunk: An Audit of Europeanization
European Chief Executives in the Merger Maze: Coping with Multiple Realities
The Europeanization of Marimekko: International Growth and Single Market Effects
Managing Change at Unilever
Altran: Launching a Corporate Representation Office in Brussels
Haier: A Global Chinese Corporation Feels at Home in Germany
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Electronic Inspection Copy available for instructors


This new edition of Doing Business in Europe covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike.
Autor: Gabriele Suder
ISBN-13 :: 9780857020857
ISBN: 0857020854
Erscheinungsjahr: 01.12.2011
Verlag: Sage Publications Ltd.
Gewicht: 827g
Seiten: 452
Sprache: Englisch
Sonstiges: Taschenbuch, 236x187x30 mm